RTBlog
Brand marketers are putting programmatic to good use, but they may not be putting it to use well. Just under half (40%) of programmatic spending goes toward branding campaigns, per … Read the whole story
There are many facets to, and implications of, Verizon's recent $4.4 billion acquisition of AOL, but a new "Schedule 14D-9" statement filed to the … Read the whole story
- COMMENTARY
PMPs bring us closer to the vision of programmatic media: bidding on the right impression at the right place and time. Unfortunately, performance has … Read the whole story
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of … Read the whole story
COMMENTARYWhile mobile continues to grow across the board, mobile commerce is by far the prime engine of growth. More than half of the $41 … Read the whole story
Programmatic ad platform Netmining on Tuesday announced a partnership with analytics firm Moat to beef up its reporting capabilities. "We have found that more … Read the whole story
COMMENTARYNearby has become the buzzword for hyperlocal search advertising. What -- and where -- is the closest Italian restaurant? How far to the next … Read the whole story
- COMMENTARY
Most of the criticism against native advertising arises from a superficial knowledge and partly contemptible consideration. What has always been a part of the … Read the whole story
NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella … Read the whole story
