Mobile programmatic ad-buying is taking off. Rubicon Project, a large ad exchange and ad tech provider, last week shared that mobile now accounts for over 20% of the company's total … Read the whole story
It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the … Read the whole story
SpotXchange, a supply-side platform (SSP) for video advertising, on Monday announced the appointment of ad tech veteran Leon Siotis as managing director, UK and … Read the whole story
Charlene Weisler and I are putting the finishing touches on a series of interviews we conducted in the programmatic TV space. We queried representatives … Read the whole story
Let's put the data down for a minute knowing that if we treat it right, it will do its job. Let's spend more time … Read the whole story
Native is under trial as four in ten people use ad-blocking technology -- which means brands need to get in the content game -- … Read the whole story
Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
The campaign's concept is based on research that finds that nearly 50% of Americans say they have missed an opportunity to show someone they … Read the whole story
Improvements in image recognition for Google mean building an artificial neural network where the software is capable of recognizing, learning, and eventually, generating its … Read the whole story
Concerns over advertising-free TV and media content might appear to be growing. Still, Pivotal Research Group says that for the 2014-15 TV season ad-free … Read the whole story