Jelli -- which launched in 2009 as a "social radio" service to let fans engage with local radio stations in real-time -- ditched social one year ago to focus solely … Read the whole story
PubMatic, a supply-side platform (SSP) for programmatic advertising, on Tuesday rolled out brand safety and ad quality technology called "Brand Shield for Buyers." PubMatic … Read the whole story
AOL officially ends one chapter and enters a new one -- one, as its new positioning states, that will be "Powered by Verizon." The … Read the whole story
"[Marketers] are talking at us rather than engaging with us, and we as consumers are beginning to tune them out," Chandar Pattabhiram, group vice … Read the whole story
Ray Tomlinson, famous for sending the first email ever, described his initial test message (sent to himself) as insignificant and something like QWERTYUIOP. Summarizing … Read the whole story
The Cannes Lions kicked off with an inspiring, and yet oddly demoralizing presentation predicting some "big hairy provocations" for the future, and the tools … Read the whole story