Ad company Turn has been hit with a second lawsuit stemming from its use of a controversial "supercookie" tracking technology, which enabled the company … Read the whole story
Cannes is about creative, but this year the creative conversation is laced with something more than rose -- it's laced with talk of how … Read the whole story
PubMatic, a supply-side platform (SSP) for programmatic advertising, on Tuesday rolled out brand safety and ad quality technology called "Brand Shield for Buyers." PubMatic … Read the whole story
Along with managing vast databases of customer data, marketing automation software is used to develop, execute and track marketing campaigns. Read the whole story
Instagram has reimagined its search feature to become more of a source for images and videos during breaking news events. The announcement, made Tuesday, … Read the whole story
Traditional search algorithms are based on queries that pull information from across the Web, but what if we were to redefine the concept and … Read the whole story
YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, … Read the whole story
Bon Appetit's new collaboration with IBM, called "Chef Watson," is described as a "cognitive computing app" that helps aspiring epicures to expand their creativity … Read the whole story
The first involves peer-to-peer ride sharing. Ford Credit is inviting up to 14,000 prescreened customers in six U.S. cities and 12,000 in London to … Read the whole story