The programmatic ad industry is obsessed with the invisible. It runs on software and data that floats somewhere in "the cloud." The servers that act as the brains behind it … Read the whole story
Google Trends has long been a useful, go-to tool for marketers and brands seeking to understand how and when consumers are searching. Last week … Read the whole story
Digital ad tech firm Centro has announced that its demand-side platform is now plugged into several ad exchanges -- including Google's DoubleClick and Dailymotion … Read the whole story
Advertisers lose billions every year to ad fraud, yet nothing is done. Could it be that publishers and networks are far more involved than … Read the whole story
YuMe -- once simply called a "video ad network" -- has transitioned over the past two or so years to focus more on programmatic … Read the whole story
We need to help national marketers be smarter about their local investment and activation to drive the best ROAS. Interestingly, local SMBs who live … Read the whole story
Major media reviews are the talk of Cannes this week. While they are part of a natural cycle and reflect new technical questions advertisers … Read the whole story
Nielsen is looking to expand its business with new offerings targeting middle-market clients with lower-priced data analytics. The service should allow middle-market companies to … Read the whole story
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how … Read the whole story