RTBlog
The world of biddable media underwent a shift yesterday as AOL and Microsoft signed a deal that gave AOL responsibility for the majority of Microsoft's display advertising business. There are … Read the whole story
AOL and Microsoft have signed a deal that gives AOL responsibility for the majority of Microsoft's display advertising. Microsoft said Monday it will shutter … Read the whole story
- COMMENTARY
The lawn care brand Scotts used programmatic data to find not only its core customer but those most likely to interact with the brand … Read the whole story
Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report … Read the whole story
- COMMENTARY
It's hard to keep up with all of the major brands reviewing their media agency assignments. The reasons are varied, but it can't be … Read the whole story
Determined to get deeper into users' minds, Facebook is becoming more sensitive to their every move. Now, in addition to "likes" and the time … Read the whole story
Microsoft announced yesterday that its Bing search engine will power search and search advertising across all AOL sites under a 10-year agreement and that … Read the whole story
RadiumOne hired Tina Risker as mobile and social marketing manager. Read the whole story
- COMMENTARY
The discrepancy burden on publishers is so ingrained in the system that in a recent study, the IAB actually put a positive spin on … Read the whole story
