Good news, marketers! You have something in common with superheroes! You both have trouble dealing with malware, fraud and bots. Intel Security this week released its 2015 "Most Toxic Superheroes" … Read the whole story
RadiumOne, a programmatic ad tech firm, on Tuesday announced it has raised $54 million in equity and debt financing led by Harmony Partners. Other … Read the whole story
TV advertising is far from dead; it's just ready for a massive change. Programmatic TV, the automation and optimization of the TV ad buy, … Read the whole story
Sito Mobile, a mobile ad platform that has been beefing up its tech capabilities to include real-time ad targeting, on Tuesday announced it has … Read the whole story
Agencies, vendors and clients all benefit differently from the promise of programmatic. Analysts and industry insiders agree that Programmatic TV buying is still in … Read the whole story
Distil Networks, a bot detection firm headquartered in Arlington, VA., on Tuesday announced it has closed a $21 million Series B round of funding … Read the whole story
We all know digital is a successful business and has been dubbed by some as the most accountable medium for advertising purposes. However, digital … Read the whole story
The ad industry's Trustworthy Accountability Group has tapped Interactive Advertising Bureau executive Mike Zaneis to serve as the organization's new president and CEO. Zaneis, … Read the whole story
Native advertising technology platform Nativo has raised $20 million in a new round of funding led by Advance Vixeid Partners, which also included investments … Read the whole story