Big Data fiends are quickly coming to realize that having hordes of data and making use of that data are not one and the same. The data, in and of … Read the whole story
Connexity, the retail publisher formerly known as Shopzilla, has partnered with ad tech provider Index Exchange to launch a private marketplace. Connexity operates retail … Read the whole story
Unilever has broken cover to discuss how 29% of Web traffic is non-human and costs advertisers 6bn to $10bn a year. The warning to … Read the whole story
For the first six months of 2015, the number and total value of media/marketing and associated technology company deals have been at around the … Read the whole story
I'm a TV guy, and proud of it. I enjoy horizontally watching a slew of my favorite professionally produced TV programs, surfing the electronic … Read the whole story
The story of Google's disappearing referral data from search results isn't new, but the amount of daily visible data continues to vanish. The inflection … Read the whole story
Market forces are funny things. They travel in the direction they want to travel, no matter how much they are told not to. Despite … Read the whole story