Microsoft this week released a preview of its Microsoft Health Cloud APIs, which Programmable Web said represents "an early step in Microsoft's goal to provide programmatic access to Microsoft Health … Read the whole story
Digital ad measurement firm Integral Ad Science on Tuesday announced it has opened two new offices to expand overseas. Integral has set up shop … Read the whole story
ChoiceStream CEO Eric Bosco believes that the media industry will soon be entirely programmatic. "We are definitely headed toward programmatically traded media in other … Read the whole story
Viant's Vindico, a digital video ad platform, on Tuesday announced it has received Media Rating Council (MRC) accreditation for its video viewability measurement product, … Read the whole story
Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but a platform launching Wednesday … Read the whole story
Beachfront Media, a video ad tech firm, on Tuesday announced the appointment of Justin Fadgen as VP of business development. Per a release, he … Read the whole story
Social media analytics company Crimson Hexagon has been named a preferred analytics partner for Tumblr, giving it access to data reflecting all public activity … Read the whole story
The venture is marketing a new cloud-based program designed to help advertisers and agencies manage their creative assets, for all channels, in one place, … Read the whole story
A year ago one in three media planners were interested in native, now that figure has risen to two in three. Hardly surprising that … Read the whole story
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
With the emancipated customer of today, however, brands will need to make an effort to either win or keep our trust. They need to … Read the whole story
Some 65% of agencies in the United Kingdom agree native advertising addresses creative challenges in digital advertising, and 24% predict the majority of the … Read the whole story