Advertising Age recently released its Top 200 ad spenders in 2014, noting that there's a general shift toward digital and pointing out that those top 200 spenders accounted for over … Read the whole story
Viewability continues to be one of the biggest media buying concerns for advertisers. And while the IAB has set a 70% viewability threshold for … Read the whole story
Over two-thirds (68%) of marketers say that DMPs are the "key to the future of programmatic advertising," according to a new report from Econsultancy … Read the whole story
Data and transparency are key to the calling of so many global reviews and behind them lies the thorny issue of global deals themselves.-- … Read the whole story
Google reported Thursday the aggregate cost per click (CPC) across its network fell 11% in the second quarter of 2015, but was offset by … Read the whole story
A marketing technology company fielded a study that - SURPRISE! - found that marketing technology has grown and impacted the lives of CMOs. Read the whole story
About 90% of consumers start an activity on one device and end on another, according to Google, which continues to tout that marketers should … Read the whole story
Unruly,just announced its cost-per-completed view (CPCV) idea, which allows advertisers to pay for a view only when it's been watched for 30 seconds. Take … Read the whole story
A four-year privacy initiative of the World Wide Web Consortium advanced today when the group published tentative standards for implementing do-not-track requests that users … Read the whole story
Mobile attribution and analytics platform AppsFlyer has a workaround in place for the coming Facebook policy change on November 4: real-time ROI reports. Facebook … Read the whole story
Media and marketing deal making for the first half of 2015 were relatively constant, growing 3%. But total volume fell to $36B from $53B. Read the whole story
"They are making their presence known," Chris Ely, senior manager for industry analysis at the CEA, tells "Marketing Daily." "If those products did not … Read the whole story