RTBlog
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects that U.S. marketers will spend $10 billion on programmatic TV in 2019, the same amount they spent on programmatic … Read the whole story
U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representing over half (52%) of the digital display market, according to a new … Read the whole story
The Trustworthy Accountability Group (TAG) has taken the latest step in its effort to clean up the programmatic marketplace by partnering with Google and … Read the whole story
SpotXchange, a programmatic video supply-side platform (SSP), on Monday announced it has added TV Insider -- which split off from TV Guide to reach … Read the whole story
Bidtellect, a native advertising demand-side platform (DSP), recently announced the close of a $22.35 million Series B round of funding. The round was led … Read the whole story
Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 than previous quarter. Better metrics tools help target key segments. Read the whole story
The global agreement will help GroupM agencies including Mindshare, MEC, MediaCom, Maxus, Xaxis and other GroupM specialists optimize client campaigns using real-time consumer data … Read the whole story
Kinetic Social just raised $17.5 million in financing. The company plans to use the fresh funds to further develop its core marketing technology platform. Read the whole story
- COMMENTARY
Instagram is about to open its platform to all advertisers, using self-serve technology and direct response functionality. But is Instagram really a "call to … Read the whole story
COMMENTARYiProspect has been testing campaigns in addressable television, which chief strategy officer Sam Huston defines as direct messages. "Tying mobile search and television has … Read the whole story
