Magnetic CEO James Green says his firm has figured out a simple, elegant and -- he claims -- fool-proof solution to weeding out bot-driven digital ad fraud. Not surprisingly, it … Read the whole story
In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on … Read the whole story
That's right -- the majority of display is now not viewable, leading to a potential spend of GBP485m on inventory that will not be … Read the whole story
In preparation for the 2016 election and beyond, programmatic ad tech firm Rubicon Project on Wednesday announced it has opened an office in Washington, … Read the whole story
"The device in which we experience the delivery is over," said Colette Dill-Lerner EVP of demand generation at The Dumont Project, during a panel … Read the whole story
Attribution firm Conversion Logic, a company that exited its beta phase just one month ago, on Tuesday announced it has partnered with LiveRamp, a … Read the whole story
Visible World, the TV ad-targeting firm that was acquired by Comcast last month, this week announced the appointment of David Kline as president and … Read the whole story
Adadyn, an India-based ad tech firm with a demand-side platform (DSP), this week announced several expansion plans, including the opening of a second office … Read the whole story
MaVeNS -- revenue from mobile, video, native, and social advertising -- represented 25% of traffic-driven returns in the second quarter of 2014, and rose … Read the whole story
Though recently there has been criticism of the single-currency model, a single currency drives standardized measurement across your company. Standardized and accurate measurement drive … Read the whole story
Programmatic media has a future -- but the actual word made not be around. Speaking at the OMMA Art & Science, Tim Bagwell, vp … Read the whole story