RTBlog
In truth, I wanted to wait to write a blog touching on this topic. But if once is chance, twice is coincidence and three times is a trend, then what … Read the whole story
- COMMENTARY
The digital advertising industry has been abuzz over the past year due to the adoption and early success of programmatic media. Simply defined, programmatic … Read the whole story
Rocket Fuel is the latest company to catch political programmatic fever. The ad tech firm on Monday announced its intention to build out a … Read the whole story
- COMMENTARY
Charlene Weisler and I thought it would be an interesting proposition for this week's Audience Buying Insider to allow some of the prominent programmatic … Read the whole story
Digital ad tech firm Centro is already putting the $30 million it raised just two months ago to work. The company on Thursday announced … Read the whole story
- COMMENTARY
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industry: equity derivatives at Kidder Peabody, where he focused on hedging transactions for … Read the whole story
Email marketer Constant Contact announced their Q2 financial results on Friday, predicting a slowdown in the third quarter. The company fell just short of … Read the whole story
- COMMENTARY
Remember during the Super Bowl blackout when Oreos tweeted "You can still dunk in the dark" and the universe changed forever? Well, while it … Read the whole story
