The question in programmatic video, posits TubeMogul, is no longer: "Is there enough inventory?" The question has shifted to: "What's the best way to … Read the whole story
Mobile engagement platform provider SITO Mobile has partnered with mobile marketplace Millennial Media for a campaign to drive foot traffic into stores for a … Read the whole story
Last week AdExchanger put out a research report on "The State of Programmatic Selling, 2015." What interested me in particular were the pain points … Read the whole story
Technology is unleashing itself on every aspect of our lives, progressing relentlessly to bring about more profound changes, more quickly than ever before. Ironically, … Read the whole story
She's been named Executive Director, Media and Analytics at Butler, Shine, Stern & Partners (BSSP). In this newly created position, Noonan will help BSSP … Read the whole story
Based in Los Angeles, Ahuja will oversee media planning and buying for the agency which has annual billings of $500 million and a staff … Read the whole story
Beacons are hardly the biggest thing in the Internet of Things but they continually are one of the most talked about. Part of this … Read the whole story