RTBlog
New doors are opening in the TV space thanks to data-driven ad tech. Rex Briggs, founder and CEO of Marketing Evolution, believes programmatic TV tech -- which may be better … Read the whole story
For a company whose brands are premised on getting rid of unhealthy things (you know, germs), it's not surprising that Clorox would be among … Read the whole story
More marketers are about to have access to Teads' "outstream" video ad unit via programmatic thanks to a partnership the company has struck with … Read the whole story
Gimbal, Inc. a location-based services company, today announced a partnership with do it outdoors media, a mobile billboard and field marketing company. do it … Read the whole story
A San Francisco-based startup thinks it has found the answer to identifying products that trend high among consumers on Facebook before turning them into … Read the whole story
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Both programmatic advertising and real-time bidding face similar technological issues around speed, latency and 24/7 availability. That's where programmatic ad tech can take some … Read the whole story
- COMMENTARY
As I was reading Walter Isaacson's new book, "The Innovators," which chronicles the rise of the digital revolution, something struck me. From Charles Babbage … Read the whole story
- COMMENTARY
Bigger brands are still unlikely to invest a ton of energy and money into programmatic models, says Chris Schroeder, Senior Manager of Analytics Centers … Read the whole story
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"Machines do what they are told," said Chris Schroeder, senior manager, analytics centers of excellence at Nestle Purina North America, "but they don't understand … Read the whole story
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Yes, Programmatic TV is definitely it its infancy, but it's not going to take long for the model to mature. That seems to be … Read the whole story
- COMMENTARY
The recent 2015 Online Marketing Industry Survey from Moz confirmed what we already know: search marketers are now working with larger teams and have … Read the whole story
