RTBlog
When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices. About two-thirds (64%) … Read the whole story
If Verizon's recent acquisition of AOL was any indication, telcos are interested in programmatic advertising technology. A new report from programmatic ad platform Rocket … Read the whole story
The agency's Los Angeles office will oversee all digital media planning and activation for the network's daytime, prime-time, and late-night entertainment programming. Read the whole story
Continuing concerns about China and the U.S. economy threw the stock market into another tailspin on Monday -- with media stocks getting caught in … Read the whole story
Ford Motor bought ads on 65% more Web sites from January through July this year than the same period in 2014. That amounts to … Read the whole story
Cross MediaWorks, a private equity-backed aggregator of broadcast, cable and Hispanic TV advertising, has acquired BlackArrow, a leading developer of the ad-supported video-on-demand marketplace. … Read the whole story
VerticalResponse, a provider of online marketing tools to small businesses, has expanded its automation capabilities to include sending a follow-up email to people who … Read the whole story
- COMMENTARY
The only way to truly integrate all technologies in your Marketing Technology Stack is to build bridges across these silos and teach different sub-departments … Read the whole story
- COMMENTARY
Display ads still dominate monetization strategies for online publishers. Web site banner ads are employed by around 80% of the publishers surveyed by HubSpot, … Read the whole story
