RTBlog
eMarketer on Tuesday released new projections for mobile advertising, noting that mobile will account for 52.4% of all digital spend this year -- a boost of 59% -- surpassing desktop … Read the whole story
comScore on Tuesday announced the appointment of Aaron Fetters as senior vice president of marketing solutions. Fetters joins comScore after spending nearly two decades … Read the whole story
- COMMENTARY
Advertisers and the media agencies that support them have not made the shift from broadcast to direct. There are two areas in particular where … Read the whole story
Programmatic video supply-side platform (SSP) SpotXchange will change its name by dropping its spare "change." The company on Wednesday announced it has officially rebranded … Read the whole story
- COMMENTARY
A machine won't note or anticipate the impact of a new editorial hire. The truth is, though, media properties don't run themselves but are … Read the whole story
The share of impressions in the Web browser environment is still growing at 46% (in-app impressions were 54%). Interstitials had the highest ad engagement … Read the whole story
- COMMENTARY
Digital advertisers need to strike the right balance of tech (to measure results) and marketing intelligence (to set goals, reach individuals and drive results). … Read the whole story
Search is the No. 1 source for home improvement ideas among Southerners, and one of the top three sources overall for home renovators and … Read the whole story
In response to the growing backlash from Adobe Flash and the spread of malvertising across major portals like MSN and Yahoo, Google announced a … Read the whole story
