It may not be Silicon Valley, but Boston has proven to be a formidable breeding ground for some successful digital marketing companies. Jebbit, a Boston-based "post-click marketing platform," decided to … Read the whole story
In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising … Read the whole story
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has inked a deal with LatinOn Group, a Hispanic digital media agency that works … Read the whole story
Digital ad tech firm Turn on Wednesday announced the appointment of Richard Robinson as its Managing Director of Europe, Middle East and Africa (EMEA). Read the whole story
Mobile ad tech platform Appcoach announced $10 million in series A funding this week. The China-based company offers display, video and native ads programmatically. … Read the whole story
Content marketing software provider NewsCred has raised $42 million in a new round of funding, which will be used to expand its global operations. … Read the whole story
Mobile accounts for 50% to 70% of all consumer interactions with brands, with app session launches increasing 51% year-over-year. But the growth in mobile … Read the whole story
Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation is driven through inspiration. … Read the whole story
If tracking back to last year's data provides insight into what marketers can expect in 2015, about one-third of Halloween shoppers will begin searching … Read the whole story