RTBlog
It's official, "trust" is now the ad industry's most important buzzword. Based on data obtained by RTBlog, "trust" has overtaken "viewability," "transparency," "fraud," "ad blocking" and yes, even "data," for … Read the whole story
Microsoft will work to prove that Bing Pulse can keep television viewers glued to content longer after noticing that the technology deters viewers from … Read the whole story
- COMMENTARY
Regular readers of this column will know that I have repeatedly complained about the annoyance of ads, which I have pointed out can be … Read the whole story
Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled … Read the whole story
- COMMENTARY
Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many … Read the whole story
The ad industry's Trustworthy Accountability Group has tapped Rachel Nyswander Thomas to serve as its new head of operations and policy. Read the whole story
IBM says that Watson, its artificial-intelligence technology, will be setting up a second home in San Francisco early next year to be close to … Read the whole story
- COMMENTARY
This week, Apple released the latest version of its mobile operating system, iOS 9 to the masses. While iOS 9 brings many new features, … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. Please contact joe@mediapost.com by Oct. 6 if you would like to … Read the whole story
