RTBlog
If you're an old-timer like me, or a new-timer who knows something about digital media's past, then you've probably noticed an old timey phrase making comeback: "walled gardens." It's not … Read the whole story
A high percentage of publishers -- 80% -- say they cannot complete with Google or Facebook without better ad targeting technology, and 40% admit … Read the whole story
- COMMENTARY
TV media owners should be highly selective in the inventory they put up for bid and they should do so in a manner that … Read the whole story
Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a … Read the whole story
- COMMENTARY
Kudos to AMC Network for starting to offer a percentage of their TV ad inventory through programmatic buying. The announcement last week brought media … Read the whole story
Developed with Mindshare, the programmatic campaign -- Diesel's largest ever -- features a dynamic creative production process that delivers 404 different tailored ads in … Read the whole story
- COMMENTARY
After looking at data management and needed resources and training, we shift our attention to the final part in our in-house trilogy -- campaign … Read the whole story
A majority of advertisers already use some form of advanced TV -- which includes addressable and interactive TV efforts -- in their marketing efforts, … Read the whole story
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendTV, has announced a new political advertising tool called Target Canvassing. The tool … Read the whole story
- COMMENTARY
Since Apple announced the capabilities of iOS 9, there's been a lot of discussion about ad blocking technology. At the recent Advertising Week in … Read the whole story
- COMMENTARY
We should balance user sentiment with the necessity of the fair-value exchange. Read the whole story
