RTBlog
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian Lesser, "How real and differentiated are … Read the whole story
Marketers are also capitalizing on opportunities with Big Data: It is estimated that marketing technology spend will surpass $32.3 billion by 2018 with a … Read the whole story
- COMMENTARY
Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. The proposed rules allow publishers … Read the whole story
Top ad tech market researcher and analyst Joanna O'Connell has joined demand-side player MediaMath as CMO. O'Connell joins from AdExchanger, where she was lead … Read the whole story
- COMMENTARY
Both of those hot-button items came up early and often during the opening sessions of MediaPost's Publishing Insider Summit, which began Monday at the … Read the whole story
Handing a victory to the Cartoon Network, a federal appellate court has ruled that the company's Android app didn't violate a video privacy law … Read the whole story
- COMMENTARY
Social networks are proving to be a goldmine for gathering healthcare insights in areas like epidemiology, mental health, and adverse effects for drugs. Read the whole story
"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people … Read the whole story
- COMMENTARY
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story
Infor, a business cloud company, today unveiled Infor Omni-Channel Campaign Management, a new suite of marketing solutions for data-driven email marketers. Besides social-media integration, … Read the whole story
- COMMENTARY
Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. … Read the whole story
