Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section of industry players around another area that's vital to the future of television: programmatic. The initiative, which until this … Read the whole story
Cross Pixel Media, a data management platform that enables advertisers and agencies to create customized audience segments of consumers on programmatic exchanges that match … Read the whole story
The only way for ad blockers to win is for good ad techies to do nothing. Read the whole story
Many publishers are entering into distribution partnerships with social platforms and technology firms, and even companies that haven't signed up for services like Facebook … Read the whole story
Both of those hot-button items came up early and often during the opening sessions of MediaPost's Publishing Insider Summit, which began Monday at the … Read the whole story
S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings of a global study Tuesday showing that the mobile market is missing out … Read the whole story
Bauer Xcel, the digital arm of global publisher Bauer Media, hopes to build a billion-dollar business in online transactions spanning verticals including travel, finance, … Read the whole story
Marketers are also capitalizing on opportunities with Big Data: It is estimated that marketing technology spend will surpass $32.3 billion by 2018 with a … Read the whole story
Computer maker Dell and its owners, founder Michael S. Dell, MSD Partners and Silver Lake confirmed Monday the acquisition of EMC in a deal … Read the whole story