If 2015 was the year the markets became aware of shifting media consumption to digital, according to a new report by Forrester Research, then … Read the whole story
Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM), a London-based sports data and tech firm, for real-time monitoring of betting … Read the whole story
A study from Rocket Fuel reveals that holiday ad campaigns might have to start much earlier than they traditionally do to reach consumers during … Read the whole story
A new report by Integral Ad Science, a company that analyzes media environments for online advertisers, finds that publishers have a ways to go … Read the whole story
- COMMENTARY
Publishers have brought some ad blocking on themselves, so why not allow blockers to only block the bad guys and let in the good? Read the whole story
