Real-Time Daily Editions for March 2016
Real-Time Daily - Thursday, March 31, 2016
ComScore Finds Xaxis Outperforms Its Benchmark
German Ruling Bolsters Adblock Plus' Rallying Cry
Microsoft Plans To Build Ad Blocker Into Its Microsoft Edge Browser
As It Resists Programmatic, Refinery29 Banks On Its Relevance With Millennial Women
Guardian U.S. Tests Header Bidding To Maximize Ad Yield
AOL Launches 2 New Video Ad Units For Publishers
Adblock Plus Wins Major Case In Germany
Conde Nast Dives In
Real-Time Daily - Wednesday, March 30, 2016
The Mobile Ad Eyeball Challenge
7 Things Buyers And Sellers Need To Know About Programmatic
AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon
Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
Accuen Global CEO Claims Header Bidding Will Quicken Pace Of Programmatic Direct
AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization
Pandora CRO Speaks To Plans For Programmatic Audio
Rocket Fuel Successfully Boosts EDF Fund-Raising
Publishers Suggest Putting The Web On A Diet To Combat Ad Blockers
Samsung Debuts Ad Blocking Android Browser
Real-Time Daily - Tuesday, March 29, 2016
What's The Link Between Data And Creativity?
Publishers Can't Afford To Ignore Local Advertisers
Adaptive Medias To Merge With AdSupply
How To Hold Your Data Provider Accountable
Varick Media Management Adds AdsWizz As Audio Partner
OMD Exec: 'If You Pay For It, You Should Get It'
U.S. Marketers Investt Heavily In Programmatic But Obstacles Remain
Why Apple's IAd Format Failed
Google To Redesign AdWords: Will Focus On Business, Simplicity, Data
Real-Time Daily - Monday, March 28, 2016
It's Not Only About Efficiency. How About Focusing On Media Effectiveness?
Rubicon Project Bows Its First Header-Bidding Solution Compliant With Google AMP
How Oversized Ads Are Encouraging Ad Blocking
Niche Ad Networks Offer Differentiated, Curated Audiences
Going "Live", It's Real-Time Marketing
After Taking On Blockers, Le Figaro Group Partners With AppNexus
Ad Blocking May Not Spread As Quickly To Mobile Phones
Platform Publishing Specialists Are In Vogue
3 Reasons For The Rise Of Data Science In Marketing
Why Everyone In Ad Tech Hates Their CRO
How To Hold Your Data Provider Accountable
Real-Time Daily - Friday, March 25, 2016
Moving Header Bidding To The Server Side Reduces Latency
Conde Nast Unveils New Programmatic Options
Publishers Are The Bread In The Intent Sandwich
The Trade Desk Will Use $60M In Equity On Share Buyback, Growth
Ad Blockers: It's All Of Our Fault
The IAB Wants To Help You Calculate Your Programmatic Costs
Programmatic Was Supposed To Make Things Easier, Wasn't It?
Conde Nast Expands Programmatic Offerings
OpenX Aims To Optimize The Use Of Multiple Header Partners
While Progammatic TV Inventory Is Minimal, The Ad Opp Is Huge
Real-Time Daily - Thursday, March 24, 2016
It's All In The Header Tag
Parlez Vous Ad Blocking?
Jewish-Focused Online Ad Network Courts Marketers
Chipping Away At Cross-Device Myths
Skinz' Ad Units Outperform Standard Digital Ad Units, According To Moat Findings
Facebook Offers Tips On How To Navigate Its Auction
Content Discovery Platforms Rewrite Our Idea Of Media
Adobe Finds Marketers More Confident About Cross-Device Than They Should Be
Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'
Programmatic TV? Not In 2016, But Data-Driven TV Buying Is Hot
Square Partners With Facebook To Offer Ads That Can Be Gauged
WPP Chief Acknowledges That Sexism Is A Problem In Adland
Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
Real-Time Daily - Wednesday, March 23, 2016
Quantcast And 4As Partner On Programmatic Training Program
Videology Partners With Unruly To Diversify Inventory
IAB Viewability Primer Focuses On Publisher Side
Bing Ads Testing Programmatic Ad Copy Creation
CBS Interactive Ratchets Up Native Programmatic Ad Game
Foursquare's Attribution Solution, A Step In The Right Direction But Gaps Remain
Adobe Positions Cross-Device Co-op As An Alternative To Facebook/Google
Three Reasons Why Ad Blockers Are Good For Advertising
How To Succeed (And Not Fail) At Header Bidding
Mobile Programmatic And The Problem With Information Asymmetry
Blocking The Blockers -- Europe Turns The Screws On Digital Shoplifters
Real-Time Daily - Tuesday, March 22, 2016
Twitter At 10 And The Value of Real-Time Marketing
AppNexus Expands Video Buying, Adds New Video Demand Partners
Will Moat's New Digital Ad Metric Rival The Measurement Giants?
Lotame Debuts Audience Optimizer
Growing Pains With Mobile Viewability
3 Ways To Be A Better Listener On Twitter
3 Keys To Prevent Programmatic Ad Fraud
Real-Time Daily - Monday, March 21, 2016
An Imagined Conversation Between Randall Rothenberg And Till Faida
Moat Raises $50M To Help Develop Digital Ad Currency
Tencent Reports 45% Increase in Q4 Revenue, Retargeting Developments
TV Makers Well Positioned For Ad-Tech Upside: Lotame's Doron Wesly
Madison Avenue's Racial And Gender Diversity Issue Looms Large
Why Mobile Programmatic Will Become An Advertising Necessity
Could Tailored Ads Be The Answer To Ad Blocking?
Real-Time Daily - Friday, March 18, 2016
Almighty Leads The Way To A New Hybrid Model: Transparency, Ad-Tech Integration & Data
What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
Videology Launches Education, Client Feedback Portal
Agency And Ad-Tech Talent Create A New Hybrid
Adblocking: Effect, Cause, Resolution?
The Vilification Of Ad Networks: Fair or Not?
Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
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