RTBlog
According to an Accenture study that broke in Real-Time Daily earlier this week, more than 60% of global consumers know about online ad blockers, and 42% say that they would … Read the whole story
Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and … Read the whole story
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, which has patent-pending technology that aims to help publishers improve monetization by making … Read the whole story
Native video ad platform Teads announced Tuesday that it's launching business in Canada, beginning with a new office in Toronto and a new VP-sales … Read the whole story
Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story
- COMMENTARY
Last week, Google announced that it will test exchange bidding in Dynamic Allocation with a few of its partners. While some are pointing to … Read the whole story
- COMMENTARY
Media properties have vainly tried to compete with what they know how to do: Produce "content." But "content," no matter how flashy, is increasingly … Read the whole story
Ad blockers tested in the study included AdBlock, AdBlock Plus and uBlock Origin. Sites included in the study are British Airways, Lingus, RyanAir, Vodafone, … Read the whole story
- COMMENTARY
As eMarketer predicts, one in four will be blocking next year. It's time to block the blockers and bring them back into the fold. Read the whole story
