A new report from PwC confirmed that e-sports is blowing up in popularity, with a projected $463 million in revenue this year, up 43% from 2015. Read the whole story
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BDR, GumGum and OpenX under the Trustworthy Accountability Group's (TAG) new Inventory Quality … Read the whole story
The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from … Read the whole story
Trying to keep up with Facebook's Instant Articles initiative, Google is expanding its Accelerated Mobile Pages (AMP) project to Google News on Android, iOS, … Read the whole story
Non-human traffic. Fraud. Bad actors. These dirty words are thorns in programmatic's side, and-according to some-the reason to stay away from the opportunity. But … Read the whole story