What's holding budget back from in-app mobile programmatic advertising? The lack of data for targeting audiences. Read the whole story
In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreased by 81% over first-quarter 2015, per Accordant Media's Q1 RTB Market Pulse … Read the whole story
The rise in programmatic media buying and publishing continues to drive up the cost of advertising, given the need to collect, use and better … Read the whole story
In its first-quarter progress report, programmatic ad tech provider OpenX on Tuesday reported 300% growth in header bidding in Q1 2016 and said that … Read the whole story
MediaMath will include PushSpring's proprietary mobile app data on its programmatic demand-side platform (DSP), PushSpring announced Tuesday. Read the whole story
Triton Digital on Tuesday announced a partnership with Cyber Communications, Inc. (CCI), a subsidiary of Dentsu, Inc., to bring a2x, a premium digital audio … Read the whole story
Bots, AI and augmented reality took center stage during one of the best one-day immersions into how startup infused technologies are transforming the relationship … Read the whole story