RTBlog
Our call for an independent third party to gather data on, track and monitor ad blockers is gaining traction. In addition to BPA Worldwide, a startup called Deliberate Digital is … Read the whole story
Cardlytics announced its new Syndicated Audiences solution available through The Trade Desk on Friday. Read the whole story
Mobile engagement platform SITO Mobile announced today that its Real-time Verified Walk-In solution will be opened up to the Canadian market via Cieslok Media. Read the whole story
- COMMENTARY
The ad tech market is seeing an uptick in big-name M&A transactions. More than ever before, telecommunications and ad tech companies are joining forces … Read the whole story
AppNexus on Thursday named AJ Kintner to a high-ranking sales post as it prepares to launch a new buy-side initiative. The ad-tech provider appointed … Read the whole story
Oracle has connected the dots between its data management platform and marketing automation services, allowing marketers to act quickly on audience insights and data … Read the whole story
- COMMENTARY
Higher average viewability could be a good thing. But if it is measured in isolation of measuring for fraud and bots, then it could … Read the whole story
