Ad Age's Agency Report 2016 has some interesting nuggets, and some of them pertain to programmatic media. Read the whole story
In the rapidly shape-shifting world of digital advertising and content gatekeepers, one of the world's most distributed ad-blocking platforms has teamed up with a … Read the whole story
Marketers are consistently challenged to directly connect how online ads facilitate offline purchases. A new partnership between LiveRamp, a provider of data connectivity, and … Read the whole story
The New York Times Co. announced new virtual reality shows, video programming, and Times Story[X], a lab of journalists, creators and technologists, at its … Read the whole story
At BuzzFeed's "Welcome to the Feast" NewFront event Monday, the new media company pitched advertisers to sponsor its shows, integrate with its content or … Read the whole story