With so many marketing and ad-tech vendors in the marketplace, how do agencies manage to sort out whom to meet with, not to mention evaluating their offerings? Read the whole story
A year after Facebook began its Instant Articles program, publishers are falling for the same ruse that propelled AOL in the '90s Read the whole story
Global advertising exchange Rubicon Project on Thursday announced the launch of its next-generation Mobile Video Platform (MVP), and its segue from beta, to general … Read the whole story
It may not get the attention that agency reviews like last year's Pitchapalooza might have gotten, but financial marketing giant JP Morgan Chase is … Read the whole story
Meredith Local Media Group tapped video inventory management platform SpotX to run sales of digital video ads across 13 news Web sites. Read the whole story
How are content marketers managing all the data coming at them, these days? Very carefully, according to those gathered for OMMA's Marketing Tech conference, … Read the whole story