RTBlog
Kantar Media conducted an interesting study with Connectiv, the Business Information Association, in which 63% of B2B companies participating said that they'd bought digital display advertising programmatically in the last … Read the whole story
Content discovery platform Taboola on Tuesday announced a partnership with NBCUniversal News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work with Taboola … Read the whole story
In a move that could greatly accelerate the programmatic TV advertising marketplace, a major supply-side developer -- Comcast's AudienceXpress unit -- has begun rolling … Read the whole story
Publisher monetization platform 33Across on Tuesday launched a new programmatic mobile video ad unit it calls "mobile in-feed," a non-interruptive in-feed unit. Read the whole story
The Washington Post has launched its first real foray into the ad tech business. "Fuse" is new proprietary technology that allows the ad to … Read the whole story
Programmatic audience platform Xaxis on Tuesday said it named longtime media executive David Kaye vice president, client engagement. Read the whole story
RTB House, a global tech company specializing in retargeting, on Tuesday announced it opened an office in Taiwan, making it the fourth market in … Read the whole story
- COMMENTARY
Ad fraud's worse than you think, and t's not just a programmatic problem. That's among the five things you didn't know about ad fraud … Read the whole story
