RTBlog
Mobile ad blocking is now estimated to extend to 419 million smartphone users globally, according to a new report by PageFair. That amounts to 22% of the world's 1.9 billion … Read the whole story
Adelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday said it will partner with adsquare, a mobile data exchange with an audience … Read the whole story
Global advertising marketplace Rubicon Project on Friday said it will automate Japan's first publisher co-op, the DELTA Publisher Alliance (DPA). Read the whole story
Marketo, a publicly traded marketing automation software provider, this morning announced an agreement to be acquired by private equity firm Vista Equity Partners in … Read the whole story
- COMMENTARY
As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations surrounding adoption, and turn toward the thorny issue of the … Read the whole story
