Outbrain wants to help marketers use content to drive better business results across the entire funnel. Read the whole story
Effective digital advertising comes from that powerful combo of placement, timing, and engagement. Programmatic, the relatively new power-hitter on the digital team that's been … Read the whole story
Content discovery platform Taboola on Wednesday announced a native advertising real-time bidding (RTB) integration with AppNexus that will enable the ad-tech firm's clients to … Read the whole story
The Big Data era has pushed marketers trained in the 4 P's to now be conversant in the 4 V's. Yet it's clear we're … Read the whole story
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquired PageScience (formerly Precision Health Media), which does programmatic ad and page-level targeting … Read the whole story
Aiming to close the gap between ad tech and martech, Impact Radius, a provider of digital marketing and affiliate solutions, announced on Tuesday that … Read the whole story