Report finds average CPMs for premium video inventory in private marketplaces up 13% in Q1. Read the whole story
Ad-tech firm Adform on Thursday said it hired two former Rubicon Project executives, Jay Stevens and Oliver Whitten, to help it expand its global … Read the whole story
AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where he will lead the charge in evolving AOL's products and technology stack. Mahlman, … Read the whole story
A month after describing the ad market's first quarter expansion as "frothy," an influential Wall Street analyst has dramatically upgraded his outlook for U.S. … Read the whole story
Trend-based audience analysis company Taykey announced today that its Trend Advertising will have a new programmatic capability. The new solution allows programmatic ad buyers … Read the whole story
With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major … Read the whole story