RTBlog
Despite growing evidence that consumers rely on content to make purchase decisions, only 27% of Fortune 1000 marketers polled allocate budget to content marketing. Read the whole story
- COMMENTARY
Proponents of programmatic media buying promise far greater efficiency, speed and flexibility for out-of-home media, but a number of fundamental obstacles will make universal … Read the whole story
In its first forecast on ad-blocking rates in the U.S., eMarketer projected that 69.8 million Americans will use an ad blocker this year, up … Read the whole story
- COMMENTARY
Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it. Read the whole story
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and … Read the whole story
COMMENTARYThe eureka moment for any creative endeavor in the digital age is finding the right balance between art and science, according to a group … Read the whole story
Ad tech provider OpenX announced an expansion of its West Coast presence, opening a new office in Culver City, its third office in California. Read the whole story
- COMMENTARY
Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, … Read the whole story
