Companies offering anti-ad-blocking tools are popping up all over the place. They're trying to cash in on the industry's furor over ad blocking by promoting software designed to confront its … Read the whole story
In the classic "Prisoner's Dilemma" game theory, two crime suspects are questioned by police in different rooms, and must make simultaneous decisions to "defect" … Read the whole story
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst's … Read the whole story
Marketing becomes an information problem as computers augment humans in the execution of online marketing. It was bound to happen, but it leaves CMOs … Read the whole story
SpotX has opened an office in Sweden to focus on growth in the Nordic countries, as well as the EMEA region. Read the whole story
We talk a lot about data in media measurement these days, but often in the context of improving current measurement. The recent Advertising Research … Read the whole story