RTBlog
With so many different creative formats, including a plethora of video formats, can creative management platforms help scale the challenge of managing creative workflow across geographies and stakeholders? Read the whole story
- COMMENTARY
There's a good reason why marketers have jumped on the programmatic bandwagon and plan to spend more. The programmatic channel offers a highly efficient … Read the whole story
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, a provider of real-time information services, on Thursday announced a partnership to offer … Read the whole story
- COMMENTARY
It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Read the whole story
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Street Journal's Web site can purchase outstream video ad formats within WSJ.com's article … Read the whole story
- COMMENTARY
ADVIA Partners has developed technology that CEO John DeCaprio believes will become the answer to personalizing messages based on age and gender. Read the whole story
WhiteOps, a provider of cybersecurity services for the detection of online fraud, on Thursday said it has received accreditation by the Media Rating Council … Read the whole story
Programmatic TV platform AdMore announced a partnership with video and TV ad tech firm Videology that will offer Videology clients programmatic access to AdMore … Read the whole story
