RTBlog
HubSpot conducted research on the reasons for ad blocking, and it's worth a read. Read the whole story
The native contextual advertising company, Vibrant Media, announced on Wednesday the release of new technology that cuts the weight of its native ad products … Read the whole story
Neustar, a provider of real-time data services, said it appointed Venkat Achanta as chief data and analytics officer. Read the whole story
- COMMENTARY
Engagement is at the center of a new movement in digital advertising to buy and sell online ad inventory where time is the measurement … Read the whole story
Monthly video consumption in the U.S. reaching 177 hours in 2015, up from 165 hours in 2012. Consumer behavior not only advances technology, it … Read the whole story
The Oracle Data Cloud has more than 1,500 data partners and integrates that data with a number of media companies, including publisher exchanges, ad … Read the whole story
- COMMENTARY
That means ads have a less than a 50:50 chance of ever being viewable. So embrace programmatic by all means but make sure it's … Read the whole story
