RTBlog
BMO Capital Markets has dropped coverage of Rocket Fuel, while other firms have weighed in with "Hold" recommendations. Read the whole story
- COMMENTARY
With the vast amount of user data floating around for sale today, some wide-eyed advertisers might be coaxed into believing that, if they could … Read the whole story
- COMMENTARY
Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through … Read the whole story
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analytics and real-time player marketing platform, to power its player engagement, marketing and … Read the whole story
Some 63% of online merchandisers participating in a study released Monday said they lack access to the data to make decisions, as many take … Read the whole story
The Association of National Advertisers is poised to release an "extensive set of recommendations designed to address non-transparent business practices" in the U.S. media-buying … Read the whole story
