RTBlog
With the Association of National Advertisers' (ANA) set of guidelines on agency transparency released on Monday, the message is clear: While agencies may be playing fast and loose, advertisers need … Read the whole story
For the first time, Google will give advertisers the ability to buy programmatic ads in DoubleClick Bid Manager across smartphones, tablets, and desktop. Addressable … Read the whole story
Premium video and ad serving platform, Ooyala, announced on Monday that its platform "now offers live server-side ad insertion (SSAI) for broadcasters and media … Read the whole story
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provider of data connectivity and onboarding services, through which customers of LiveRamp can … Read the whole story
Aiming to increase the transparency and performance of video and display advertising on mobile and desktop platforms, DoubleVerify on Monday launched IQ Advanced Solutions. Read the whole story
- COMMENTARY
Digital advertisers know they need to be more transparent, but will they go the full hog and have transparency audits, as ANA suggests? Read the whole story
