RTBlog
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. Read the whole story
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media's Q2 2016 Programmatic Media Market Pulse report. Likewise, exchange-traded inventory in North … Read the whole story
Plista, the unit of Xaxis that specializes in native advertising technology, on Wednesday named Elizabeth Harrington as Head of North America, a new position. Read the whole story
Brightcom, a global ad tech and multichannel media firm, on Wednesday announced new integrations with GeoEdge and Forensiq to enhance viewability measurement and improve … Read the whole story
The Trade Desk, Inc. said that its clients can now purchase digital audio inventory alongside its display, mobile, video, TV, native, and social inventory. Read the whole story
- COMMENTARY
With header bidding's innovation story in its infancy, it isn't going anywhere anytime soon. Though it's often seen as a hack or fad, both … Read the whole story
The good news, according to an analysis of second-quarter U.S. ad spending, is that the marketplace for all media suppliers expanded by $2.5 billion. … Read the whole story
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named CEO of the media audience measurement giant, replacing Serge Matta, who moves to … Read the whole story
- COMMENTARY
While Google paid the racketeers, Facebook is vowing to take on the blockers who have vowed retaliation. An ad tech arms race has begun. Read the whole story
