RTBlog
Earlier this week, Procter & Gamble, the world's largest advertiser, announced a surprising move. P&G CMO Marc Pritchard told the Wall Street Journal that the company won't necessarily buy less … Read the whole story
- COMMENTARY
The data-management platform (DMP) has proven to be an effective technology for advertisers and marketers. DMP vendors demonstrate the mantra that data is king. … Read the whole story
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platform. The firm aims to ramp up self-service capabilities for its programmatic clients, … Read the whole story
- COMMENTARY
Are European-style micropayments the solution for ad blocking? AdBlock Plus thinks so. In any event, something has to happen. Read the whole story
- COMMENTARY
MediaMath has integrated Geopulse Proximity from Factual into its TerminalOne Marketing Operating System to deliver targeted mobile advertisements to consumers based on their proximity … Read the whole story
iProspect appears to be on a winning streak. Just months before its parent company Dentsu Aegis Network acquired a majority equity stake in Merkle, … Read the whole story
Dentsu Aegis Network, which has a long history in applying sophisticated marketing research techniques to its advertising and media-buying strategies, is restructuring two prized … Read the whole story
AT&T AdWorks will now serve 60-second ads to nearly 14 million addressable TV households. Those addressable TV homes come from DirecTV; AT&T just completed … Read the whole story
