There's been a lot of news lately about data management plaforms (DMPs) and marrying first-party with third-party data, and other data marriages. Read the whole story
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric solution for its DSP. The product, Behavior Graph, is supported by Adelphic's patented … Read the whole story
Taboola on Wednesday announced that Boston.com will partner with it to integrate the content discovery platform's predictive technology across the news site's desktop, mobile, … Read the whole story
With a clear definition of a viewable impression in hand, it's time for viewability technology standardization. Advertising needs viewability that is consistent, comprehensive, and … Read the whole story
Oracle announced the launch of a new B2B data marketplace on Friday within its Oracle Data Cloud, aggregating both internal and third-party data for … Read the whole story
Clare Dunnett joined Tremor Video as vice president of operations for the seller platform. Read the whole story