RTBlog
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynotes, and discussions hit on diverse topics including programmatic storytelling, managing ad fraud, what comes after ad blocking, data … Read the whole story
Jivox introduced a new set of capabilities that will enable brand marketers to build and deliver targeted video ad campaigns that are customized to … Read the whole story
- COMMENTARY
If you think fraud only affects programmatic advertising, you're missing out on the bigger picture, Belinda Smith, Digital Media Lead, McGarrah Jessee tells the … Read the whole story
- COMMENTARY
MODERATOR Kristen Faust, Managing Director, Performics. PANELISTS Brandon Geary, Chief Strategy Officer, POSSIBLE; Craig Key, SVP of Media, Space150; Nikin Patel, Director, Digital, MEC; Lindsay Pullins, Director, … Read the whole story
Adelphic and Grapeshot announced that ad buyers can now use Live Audience, Grapeshot's pre-bid keyword targeting solution, via Adelphic's mobile-first programmatic media solution, to … Read the whole story
- COMMENTARY
"The data we have will make you salivate," Stephanie Sczech, Director, Global Lifecycle Marketing, Electronic Arts, tells the Programmatic Insider Summit audience during her … Read the whole story
For all the talk about the impact of programmatic media buying on traditional media, a panel of agency experts said the transition is happening … Read the whole story
COMMENTARYProgrammatic advertising strategy should be about addressing the customer journey and creating an ecosystem of environments and experiences rather than simply trying to push … Read the whole story
Brands need to leverage deterministic and probabilistic models to do cross-device targeting, and agencies need to do a better job of integrating those capabilities … Read the whole story
This week, Chinese investors spearheaded by Miteno bought ad tech startup Media.net for $900 million. We talk with Divyank Turakhia, who launched Media.net with … Read the whole story
- COMMENTARY
This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don't track people who don't want to be tracked. Read the whole story
BPA Worldwide on Wednesday announced that the Joint Industry Committee for Web Standards (JICWEBs) has named it as an ad fraud verification provider in … Read the whole story
Data science and media technology company 4C announced Wednesday the appointment of Anupam Gupta as chief product officer. The hire points to the growing … Read the whole story
Everyone sleeps daily -- but everyone doesn’t buy a mattress regularly. Or online. Speaking at MediaPost’s Programmatic Insider Summit, Terri Rockovich, vp of acquisition … Read the whole story
