RTBlog
More companies are looking for "signals" that can give them more information about their target customers' attitudes, behaviors, and proclivities to purchase something. These signals can be predictive of behavior … Read the whole story
Videology, a software provider for converged TV and video advertising, announced an alliance with Screenvision Media that will enable advertisers to plan, buy, and … Read the whole story
Marketron, a provider of B2B software solutions, said it will integrate data from Nielsen, Strata, and Katz Radio Group's programmatic exchange, Expressway from Katz. … Read the whole story
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includes the opening of its first European office in Amsterdam, and new partnerships … Read the whole story
- COMMENTARY
With Apple building a form of ad limitation into its latest mobile operating system, watch out, ad tech. Read the whole story
