RTBlog
If there's one thing you can count on like clockwork each fall, it's Advertising Week in New York. This year there are hundreds of events sponsored by companies, trade organizations … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to … Read the whole story
Thursday's release of AppsFlyer's new anti-fraud product DeviceRank has raised criticism of issues with users' privacy and the effect it may have on advertisers' … Read the whole story
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that clients are now guaranteed 80% viewability rates. Read the whole story
Agencies are calling for increased transparency around ad buys and time spent with media following Facebook's and Dentsu's admission of miscalculation of metrics. Read the whole story
Pandora on Monday tapped Nick Bartle, a former LinkedIn executive to assume the role of chief marketing officer, effective Oct. 3. Read the whole story
- COMMENTARY
The television advertising business is "at long last" beginning to see some of the change that's been anticipated for so long. But calling those … Read the whole story
