Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, a suite of products to help merchants understand whether their digital advertising efforts … Read the whole story

On the topic of attribution, marketing mix modeling didn't get much love from the pros at OMMA Programmatic, on Tuesday. "For traditional marketers, you … Read the whole story

Speaking at OMMA Programmatic event, George Musi, senior vp and head of analytics & insight of Optimedia, says future programmatic deals need a lot … Read the whole story

Tapad, a provider of cross-device marketing technology, announced a new metric for cross-device marketers it calls Viewable Exposure Time (VET). VET is a metric … Read the whole story

What would Anheuser-Busch InBev change about its DMP? (It's Krux, if you're curious.) For starters, more second-party data would be nice, says Jonny Silberman, … Read the whole story

Knotch, a provider of real-time intelligence on digital marketing, announced a redesign of its existing intelligence suite that will enable it to access to … Read the whole story

Ad-tech firm AppNexus said LinkedIn display inventory is now available through its platform. The development means that advertisers can target LinkedIn's audience of more … Read the whole story

The consensus at a panel during OMMA Programmatic is that prices are definitely going up for programmatic media. Of course media pricing often rises … Read the whole story

Marketers are having a hard time getting their attribution models right for in-app advertising. A further problem here is merging offline data with data … Read the whole story

A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next … Read the whole story