While Yahoo has made headlines in recent days with reports of a massive 2014 data breach -- which could have serious implications for Verizon's planned $4.8 billion acquisition of the … Read the whole story
Programmatic ad firm Varick Media Management has partnered with cross-device technology company Drawbridge, accessing the latter's self-service programmatic platform. Read the whole story
The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of … Read the whole story
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. Read the whole story
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Group, officially launches today, enabling advertisers and agencies to buy local broadcast TV … Read the whole story
The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic … Read the whole story
In a business with the scale of Facebook, one has to wonder: How many millions were diverted to Facebook at the expense of other … Read the whole story
That's the language the "Keeping Pace With Facebook" panel at OMMA Social has been using this morning to describe the vexing problem of digital … Read the whole story