Real-Time Daily Editions for October 2016
Real-Time Daily - Monday, Oct. 31, 2016
Boo! 'Ghost Sites' Demystified Using A Predictive Approach
Big Clients Big On Data To Manage Agencies, Media Metrics Rank Highest
Adelphic Partners With TripleLift On Self-Serve Native Workflow
GetIntent Taps Sam Bell As Head Of Business Development And Strategy
Facebook Unveils Election Feature
Judge Denies Criteo's Request To Serve Injunction Against SteelHouse
Proof That Advertsiing Is Turning Us Into Zombies
Walled Gardens, Dark Pools And The Rising Measurement Problem
EU Officials Want WhatsApp To Stop Sharing Data With Facebook
Pros Assess PTV Data, Sales, Pricing Issues
Reporter's Notebook: McKinsey's Heller Talks Analytics
Real-Time Daily - Friday, Oct. 28, 2016
Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding
IAB Names Digital Vet Dennis Buchheim Data & Ad Effectiveness Chief
The Feedback Loop In the Age Of Dynamic Creative
AmEx Takes Control Of Programmatic, Viewability Remains Challenging
Qubit Machine Learning Identifies Lost Revenue
Video Marketers Must Capture Consumers' Shift To Interactivity
Confessions Of An Ad Blocker
Adbrain Adds Seattle Office, Makes Key Hires
Individualized Ads On TV Could Be One Result Of AT&T-Time Warner Merger
Tracking Its Consumers, Google Is On The Move
ChoiceStream Names Ex Criteo Exec James Smith CEO
Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
AppNexus Whitepaper Offers Tips On Holiday Season Media Buying
Real-Time Daily - Thursday, Oct. 27, 2016
Mediaocean's Smart Move To Automate Billing And Account Management With DSPs
Wall Street Eyes Positive Programmatic Growth For 2017
Rocket Fuel Fails To Ignite
SITO Mobile Bows Partnership With Ayuda[x] to Enable Real-time DOOH, Mobile Ad Delivery
ABC: Automate, But Coordinate
Choozle White Paper Explores Agencies' Programmatic Adoption
Ad Fraud Isn't Only Fraud That Should Concern You
AppNexus Makes C-Suite Appointments
What's Anybody Doing About Talent Shortage In Programmatic?
Real-Time Daily - Wednesday, Oct. 26, 2016
Programmatic TV Prospects Appear Better With Proposed AT&T/Time Warner Tie-up
Rocket Fuel Reports Q3 Results, Names New CFO
What The AT&T Merger Can Learn From AOL-Time Warner
GumGum Expands Sales Teams In North America And EMEA
Ad Budgets Are A Likely Victim In AT&T-Time Warner Mashup
Roku, comScore To Deliver Video Ad Measurement Based On vCE
CRM Can Bolster Data-Driven Marketing
The Struggle To Integrate Programmatic With Creative
Real-Time Daily - Tuesday, Oct. 25, 2016
Outlook Mixed On Implications Of AT&T Time Warner Tie-Up
Turn Launches Advanced Audience Insights To Bolster Consumer Insights
New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Google's Enhanced Ad Targeting Reignites Privacy Concerns
Criteo Finally Introduces Predictive Search Platform For Google Shopping
Optimizing Ad-tech And Mar-tech Channels: Near-Term Trends
Real-Time Daily - Monday, Oct. 24, 2016
Go-Go Times For Ad Tech, Martech Job Opps
MediaMath Integrates With Google AdX For Programmatic Guaranteed
Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
British Martech Firm BlueVenn Launches U.S. Operations
Early AT&T/Time Warner Merger Reports See Trouble Ahead
Yieldbot Names Emma Weisberg SVP, Marketplace Strategy
Ad Industry Joins Forces With Federal Agencies To Combat Digital Crime
AT&T-Time Warner Deal Is Mostly About Defense
Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
Channels Or Devices? Across The Attribution Divide
Real-Time Daily - Friday, Oct. 21, 2016
Ad Tech Sharpens Approaches To Data Targeting
Teads Enables Advertisers To Turn TV Creative Into Vertical Video For Mobile
Post-Olympic Hangover, Top Ad Spenders Decline In September
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
Real-Time Daily - Thursday, Oct. 20, 2016
IAB Tech Lab Aims To Overcome The Divide Between Data And Creativity
DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
RadiumOne Launches Programmatic Creative Unit
DMA Pushes Strong Data Guidelines As Info Overload Overwhelms Marketers
SoundCloud Taps Triton To Monetize Its Audio Ad Inventory In Canada
Yahoo Says Traffic Rose Despite Hacking That Could Alter Verizon Deal
The Trade Desk Opens Up
Videology Releases New Installment Of Series On Advanced Linear TV Advertising
50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TV
TapFwd To Use Drawbridge Consumer Graph In Mobile Data Marketplace
Real-Time Daily - Wednesday, Oct. 19, 2016
Analysts Remain Bullish On Trade Desk Post-IPO
IAB Tech Lab Releases Dynamic Content Ad Standard
Metamarkets Closes $14.25 Million In Credit Loan
How Grey Plans To Make A Success Of Programmatic
DoubleVerify Names Steve Woolway Head Of Business Development
Matomy Media Enlists RBC Capital Markets For Review
Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
Why Advertising And Marketing Are Actually Very Different
Real-Time Daily - Tuesday, Oct. 18, 2016
Programmatic Can Help 360 Video Reach Maturity In 2017
Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
Fast Maturing OTT Big Data -- And How To Use It
Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani
GumGum Promotes Schraeder To President/COO
Addressable: Watch The TV Program Ad, Watch The TV Show
« Previous Entries