Vemba, a video discovery and distribution platform, and SpotX announced on Wednesday a jointly developed product suite that manages the monetization and syndication of … Read the whole story

Real-time bid-management system Wise Data Media analyzed programmatic activity around the first and second presidential debates and found that fill rates and impressions increased … Read the whole story

While there are billions of daily data signals from online and mobile app behaviors, these don't give marketers the full view of shoppers along … Read the whole story

The Interactive Advertising Bureau's new formats and standards for ad units will have a major, positive impact on user experience, helping stem the tide … Read the whole story

This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. … Read the whole story